The Pre-loved Showstopper

At a time when wardrobes are overflowing and trends are changing overnight, friends Sarayu Hegde and Priyanka Kanugolu bring about Love2relove, an online destination for those who love luxury and have an eye for sustainability.

- ANJALI RAM

Hegde, a fashion brand consultant, and Kanugolu, known for curating intimate fashion pop-ups, found their vision resonating with audiences online. "At first, it was just about sharing clothes we loved but no longer wore," says Hegde, adding, "But the more we posted on social media, the more we realised that people craved a slower, more mindful, yet stylish approach to fashion," she shares.

What started as an Instagram page, with curated pieces from their wardrobe, also adding accessories like designer belts and suede tote bags, eventually evolved with time, and started featuring finds like designer and vintage fits.