The Pawsh Life of Pets

From designer collars to pampering spas, the luxury pet market is booming and Indian pet parents are slowly catching up

- SAYONI BHADURI

Pet obsession has got an upgrade with chew toys going designer, meals portioned by AI, and the only thing barking louder than the dogs is the price tag. In a global survey by Mars Petcare, over two-thirds of India's young pet parents are first-timers who have jumped straight into the deep end of their pet projects.

"It's no longer about just owning a pet; it's about a relationship," says Vishal Bhindora, Director of Mumbai's Zane's Café and Pet Spa. "They're bringing their fur babies on vacations and seeking out places where they can have a coffee date together. They're investing in quality and experiences," quality like orthopedic memory-foam beds that cost more than your rent.