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The Ironwoman

The Morning Standard

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August 30, 2023

Despite several counselling her against doing the Ironman Copenhagen, an extreme endurance sport, Nirupa Shankar, joint MD of Brigade Group, decided to be a little mad' and take the challenge head-on

- DESE GOWDA

The Ironwoman

WHEN the annual Ironman Copenhagen kicked off in the last week of August, Bengaluru-based entrepreneur Nirupa Shankar was the only Indian woman participant at the arduous triathlon. Consisting of a 3.8 kilometre swim, a 180 kilometre cycle ride, and a full marathon distance of 42.2 kilometres, the Ironman is one of the most extreme endurance sports that challenges the physical and mental fortitude. Yet in her very first attempt, Shankar managed to finish the gruelling event within 14 hours, 47 minutes and 41 seconds, at an impressive average pace of seven minutes 56 seconds per kilometre.

For Shankar, who currently serves as the joint managing director of Brigade Group, the finish line brought immense relief rather than a sense of triumph. "At the end, when I finally reached the finish line, relief washed over me. I was just happy to be done. I had my husband and sister there, and their support felt good," she adds.

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