Summer Fashion With Sustainability

Delhi entrepreneur Khitish Pandya, through his brand Ecotasar, is meeting two goals—providing a sustainable income to more than 3,000 rural and adivasi women, and making environment-friendly sarees

- AKASH CHATTERJEE

Sustainability may have become a talking point, but Delhi entrepreneur Khitish Pandya has been meeting his sustainability goals for nearly 20 years. On the one hand, he has been ensuring sustainable and eco-friendly hand-woven silk-based sarees and home-furnishing products. On the other hand, he has provided more than 3,000 adivasi and rural women from villages of Bihar and Jharkhand with a sustainable income through his brand Ecotasar, founded in 2007.

"We address environmental sustainability through the raw materials like natural fibre that we use in our products. We, in fact, want to address economic sustainability and sustainable livelihood by employing a section of rural women on a part-time basis. Financial security is a challenge for them," he says.

Exporting silk-based products