'Furniture business to contribute half of group revenue by 2029'

INTERIO by Godrej, the second-largest business vertical of ₹16,000 crore Godrej Enterprises Group, is on expansion spree as it aims to contribute half of the group's targeted ₹20,000 crore topline by 2029. Nyrika Holkar, executive director of Godrej Enterprises, tells Benn Kochuveedan the rebranding of Interio is aimed at cementing its leadership position in the ₹90,000 crore furniture/home interiors market and transform itself into a one-stop destination for mod ern living across homes and workspaces.

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Excerpts: What is the rationale behind rebranding of Interio? Our aim is to make great design accessible to a large customer base. As industry leaders, we're placed to deliver on this promise with our end-to-end solutions from design and manufacturing to retail and service. New product innovations like configurable furniture platforms will allow customisation at scale, while a digitalfirst approach enables convenience and an immersive shopping experience for online customers.

We're expanding retail customer focused (B2C) store counts by 300, while business-to-business (B2B) stores will go up by 200, taking total to 1,500 from present 1,000 stores by 2029. We'll be investing ₹100 crore each to expand our retail and online sales verticals as well as into design and development of new products. With this, we start a new chapter as an aspirational lifestyle brand.