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The Morning Standard
|November 16, 2024
Sari, the iconic garment steeped in centuries of history, is experiencing a remarkable revival, thanks to this groundbreaking collaboration
AS the golden hues of autumn give way to the crispness of winter, the fashion world is witnessing a renaissance of traditional elegance, led by the evocative Banarasi sari. This iconic garment, steeped in centuries of history, is experiencing a remarkable revival, thanks to the groundbreaking collaboration between Ekaya Banaras and 431-88 by Shweta Kapur. This partnership not only pays homage to the rich heritage of Banarasi textiles but also reimagines them for the modern wardrobe, making the sari a stylish staple for contemporary women.
Palak Shah, the visionary founder of Ekaya Banaras, and Shweta Kapur, the dynamic creative director and founder of 431-88, have come together to create a collection that beautifully marries tradition with innovation. "We're redefining the Banarasi sari, and presenting it in fluid fabrics that are lightweight and versatile. This collection aims to make the sari a daily wear garment rather than just a ceremonial piece," says Shah.
At the heart of this collaboration is a shared vision to make Banarasi textiles accessible to a younger audience.
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