Bring on the Browns

The 90s’ favourite shade is back and turning all things sultry and warm

- SWATI SINGH

Nothing really ever goes out of fashion. It perhaps vanishes for a while, but before you can blink your mascara, and kohl-laden eyes, it’s back and how. Same goes for the 90s’ brown beauty trend. It has made a triumphant comeback, and has brought with it its favourite shade. So how much brown is too much brown? If we go by the latest trends rocked by celebrities—Kylie Jenner’s Cherry Cola lips, Hailey Bieber’s Cinnamon Cookie Butter hair and Gigi Hadid’s Latte makeup look—there’s nothing called ‘too much’. “Today’s makeup transcends aesthetics. It’s a canvas for self-expression. The 1990s set the stage, but we are expanding that, crafting styles as unique as the souls who wear them. These trends empower individuals to embark on journeys of playfulness, unlocking their own interpretations of nostalgia,” says Diksha Juneja, makeup artist at MARS Cosmetics.

Whether it’s sultry brown-toned lipsticks or the reimagined, artfully smudged liner, the revival allows one to traverse the realms of the past’s bold audacity while embracing the precision and artistry of today’s makeup. “What fascinates me about these trends is their cyclical nature. From the funky vibes of the 70s to the grunge to the 90s, what makes it even more exciting is how the trends resurface with fresh names and modern twists,” says Noida-based beauty influencer Srishti Singh Bhatia.