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BIRLA EYES NUMBER 2 SPOT IN PAINT BUSINESS
The Morning Standard
|February 23, 2024
Conglomerate looks to add 40% of existing industry capacity
THREE years after first expressed his intention to enter the decorative paint business, billionaire industrialist and Aditya Birla Group Chairman Kumar Mangalam Birla is sure that his paint brand 'Birla Opus' will disrupt the highly competitive sector by the sheer size of their manufacturing capability and having pan India presence in record time.
The Mumbai-based conglomerate is eyeing the second spot in the paint market whose size currently is pegged at ₹80,000 crore. Birla expects his Opus brand to clock 10,000 crore revenue in three years which would also make the company profitable.
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