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Air India rebranded, Maharaja to remain part of the airline
The Morning Standard
|August 11, 2023
TATA GROUP on Thursday unveiled the new logo symbol 'The Vista' for Air India to replace the existing one which has a red swan along with a Konark Chakra.
According to Air India, the new logo which is inspired by the peak of the gold window frame, signifies limitless possibilities and the airline's confident outlook for the future.
The airline management also clarified that the iconic 'Maharaja', which has served as Air India's mascot for decades, will continue to be part of the airline's journey into the future.
Tata Sons Chairman N Chandrasekaran said that the Tata group is aiming to bring in the latest technology in Air India in the next 9-12 months and their aim is to make Air India a truly iconic airline that every Indian will be proud of.
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