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SARS cracks down on influencers, will scrutinise taxable income
The Mercury
|August 29, 2025
THE South African Revenue Service (SARS) is tightening the net on social media stars, using AI and data analytics to track undeclared influencer income in its bid to recover billions of rand in unpaid taxes.
Social media influencers are being warned to get their tax affairs in order, as the taxman looks into undeclared income earned through online content creation and partnerships.
The revenue service is on a mission to collect around R513 billion in unpaid taxes and earlier this year warned that it will be “unrelenting” in its efforts to meet the revised tax revenue target of R1 1840.8bn for the 2024/25 fiscal year set by Minister of Finance Enoch Godongwana.
The revenue service also confirmed earlier this year that it will be using artificial intelligence (AI) and data analytics to help achieve the revenue target.
In an interview with radio station CapeTalk, Mohau Lebese, managing partner at Accountants on Point, warned that influencers must declare all forms of income.
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FLERE HISTORIER FRA The Mercury
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