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Is this the end for boardroom virtue signalling?

The London Standard

|

January 23, 2025

Why big companies are scaling back on wokeness at least in public

- CHRIS BLACKHURST

Is this the end for boardroom virtue signalling?

When a victorious Donald Trump proclaimed “Drill, baby, drill”, it appeared to signal the end for ESG. Likewise, his campaign advert seemed do say the same for DEI: “Kamala Harris is for they/them. I am for you.”

The six letters that have so dominated government and corporate behaviours these past few years were destined for the dump truck — the leader of the free world no less was saying so. Since then, US corporations lined up to announce a scaling back of their wokeness. The wholesale pursuit of environmental, social and governance, and diversity, equity and inclusion are dead and buried. Out too can go virtue signalling and the use of alternative personal pronouns. One of the first executive orders Trump signed on inauguration day proclaimed that the government would recognise only two genders: male and female.

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