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Rapper Snoop Dogg right fit for Swansea

The Journal

July 18, 2025

AMERICAN rapper Snoop Dogg has officially become co-owner of Championship club Swansea.

The 53-year-old star, who hinted at investing in the club by helping promote the club’s shirt launch earlier this week, has joined Croatian midfielder Luka Modric in linking up with the Swans.

He said: “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.

“The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.

“I'm proud to be part of Swansea City. I am going to do all I can to help the club.”

On Sunday Snoop Dogg unveiled Swansea's new kit with the south Wales club taking a playful dig at Wrexham’s Hollywood owner Ryan Reynolds.

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