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New over-50s health and wellness centre to open

The Journal

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August 07, 2025

A NEW health and wellness centre for older adults in North Tyneside is set to open its doors thanks to an investment package.

- COREENA FORD Business Writer coreena.ford@reachplc.com

Directors Peter Hartley and Mark Heaver are launching Whitley Bay-based FiftyPlus Longevity, a new fitness and health centre designed for the over-50s.

Based opposite Spanish City close to the seafront, the centre will offer a host of services tailored to older adults, combining evidence-based fitness programs, holistic health and community-building initiatives, including workshops, classes and events designed to combat loneliness and improve quality of life.

The duo have now secured funding from NPIF II - NEL Debt Finance, which is managed by NEL Fund Managers as part of the Northern Powerhouse Investment Fund II (NPIF II), which they will use to transform the unit into FiftyPlus Longevity.

The new facility will have specialist equipment, programmes developed and delivered by trained exercise physiologists, and a space that promotes physical strength, mental wellbeing, and meaningful social connection for older adults.

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