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Credit specialists get a 'lift' from local investors
The Journal
|August 29, 2025
An award-winning Newcastle firm, which aims to expand mainstream credit, has closed an investment round designed to support its growth.
Noggin HQ, based at the Toffee Factory in Ouseburn, has secured undisclosed investment from Lifted Ventures, an early-stage investment network focused on increasing the flow of capital into the regions and advocating for the benefits of investing in women-led firms. Lifted joins investors in the firm that include Oxford Capital, Bethnal Green Venture and SyndicateRoom.
The company was launched by childhood friends Evangeline Atkinson and Laura Mills in 2021 to help the millions of people prevented from borrowing money because of a poor credit score, or the fact that they don't have one.
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