World Marketing Forum 2025 — ‘a strategic milestone’

Sri Lanka’s ambition to become a regional hub for innovation, entrepreneurship and marketing excellence received a major boost on Wednesday night, as the country formally announced its hosting of the prestigious World Marketing Forum (WMF) 2025 — a first for South Asia.

- By Irma Nizam

The event, to be held at Mount Lavinia Hotel from November 11 to 16, is set to draw marketing leaders, investors and innovators from over 50 countries, underscoring Sri Lanka’s rising profile in the global business and knowledge economy.

Kicking off the press conference, at the Mount Lavinia Hotel, Deputy Minister of Industry and Entrepreneurship Development Chathuranga Abeysinghe said the government views the forum as a strategic milestone that aligns perfectly with the national vision of transforming Sri Lanka into a multi-sectoral hub — for trade, industry, technology and events.

“We are thankful to the Sri Lanka Institute of Marketing (SLIM) and the Asia Marketing Federation for ensuring that Sri Lanka secures this global event to showcase the new Sri Lanka. This will make Colombo the focal point of world attention, even if it’s for three days. Every delegate who comes here will become a brand ambassador for Sri Lanka, he said.