People love a Christmas card and it needn't break the bank

It's that time of year again. When you search WhatsApp for "address" and "postcode" and "new house", in an attempt to find full addresses for your nearest and dearest.

- TALIA LODERICK

Because who has a physical address book anymore? And even if you do, when was the last time you updated it? Probably not in the 12 months since you last carried out this same search – all so you can send Christmas cards to your loved ones.

If this is you, then I applaud you for keeping the tradition of sending Christmas cards alive. In 2023 we sent 91.5 million individual “single” Christmas cards, specially chosen for friends and family, according to the Greeting Card Association. And this figure doesn’t include multipacks of Christmas cards, which many people, including myself, buy.

But there are fears postal price hikes will put people off sending cards this Christmas. Non-profit retailer Cards for Good Causes partners with more than 70 charities to raise funds. Its chief executive officer Christine Ansell says: “We rely on people buying and sending cards, especially during the Christmas period.