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‘I’ve killed the arrival fallacy – it is all about the pursuit’
The Independent
|November 28, 2025
‘Dragons’ Den’ investor Steven Bartlett says his life changed when he realised the chase made him happier than the goal
Entrepreneur Steven Bartlett says the pursuit of his endeavours is what makes him happy - not whether they are a success.
The host of the Diary of a CEO podcast, Bartlett grew in prominence as the youngest-ever investor on BBC Two’s Dragons’ Den. One of his deals, for an energy drink brand, has recently become the most valuable company to emerge from the show, worth more than £150m.
Elsewhere, he is also a private investor or founder in a range of companies - including his latest venture steven.com, which has attained a valuation of more than £320m and which he says he wants to grow into the “Disney of the creator economy”.
His primary podcast, meanwhile, surpassed a billion global views in 2024 and was last year included in the top five worldwide on Spotify, while this time he was speaking on Evgeny Lebedev’s Brave New World podcast.
Denne historien er fra November 28, 2025-utgaven av The Independent.
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FLERE HISTORIER FRA The Independent
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4 mins
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