Prøve GULL - Gratis
NatWest to absorb £24m cost of aborted "Tell Sid' ad campaign
The Guardian
|July 27, 2024
NatWest was forced to spend £24m on the former Conservative government's aborted "Tell Sid"-style campaign featuring Sir Trevor McDonald, which would have resulted in a chunk of the bank's state-owned shares being sold to the general public in a highly anticipated privatisation drive.
The expense emerged when the bank released its second-quarter results and announced that it was snapping up a number of mortgages from rival Metro Bank for £2.4bn.
Agreements with the government dating to the bank's bailout in 2008 meant NatWest was liable for costs linked to the campaign, including advertising, printing and distribution, as well as legal expenses.
The Tory government had already hired a fleet of advisers, including from Goldman Sachs, Barclays, the advertising house M&C Saatchi, the law firm Freshfields and the retail share sale experts Solid Solutions, to prepare the programme.
Denne historien er fra July 27, 2024-utgaven av The Guardian.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA The Guardian
The Guardian
We asked you to help to defeat hatred and social division. Your response has been incredible
The Guardian's 2025 charity appeal launched a few weeks ago against a backdrop of creeping nastiness and social division: the return of 1970s-style racist abuse, the demonisation of refugees and the resurgence of far-right marches in Britain’s streets.
2 mins
January 10, 2026
The Guardian
Nasa orders first space station evacuation over astronaut health
Nasa has ordered its first medical evacuation from the International Space Station in its 25-year history, after an astronaut in the orbital laboratory fell ill with a \"serious\" but undisclosed issue.
2 mins
January 10, 2026
The Guardian
Stage review Western in the West End teems with Trumpian terror
How do you turn a classic Hollywood western into West End musical fare?
2 mins
January 10, 2026
The Guardian
Jessie Buckley ‘Everyone knows she will go down as one of the best’
Hamnet, Chloé Zhao’s adaptation of Maggie O’Farrell’s bestselling novel about William Shakespeare and his wife, Agnes Hathaway, is a tender meditation on love and grief.
4 mins
January 10, 2026
The Guardian
The 'analogue bag' trend helping to stop millennials scrolling
There's a new it-bag in fashion but this time it is not about a designer label or splashy logo.
2 mins
January 10, 2026
The Guardian
US hiring holds firm despite slow job growth in 2025
Hiring held firm in the US last month, official data showed, amid uncertainty over the strength and direction of the world's largest economy.
1 mins
January 10, 2026
The Guardian
UK right to use 'statecraft' in deciding whether to criticise allies, says attorney general
Nations are right to consider diplomatic relations when deciding whether to “call out” potential breaches of international law, the attorney general has said, after the UK government faced criticism over its reluctance to condemn the US attack on Venezuela.
3 mins
January 10, 2026
The Guardian
UK to spend £200m on preparing troops for Ukraine role
The UK will spend £200m preparing British troops for deployment to Ukraine in the event of a ceasefire with Russia, the defence secretary has announced.
1 mins
January 10, 2026
The Guardian
Two old masters in one: optical illusion found to be painting by Rubens
Is it a bald old man with a big bushy beard and a wine-addled stare?
2 mins
January 10, 2026
The Guardian
Money hacks Tax return deadline is looming - here's what to do
The deadline is 31 January, but don’t put it off - try to set aside enough time over the next few days to complete your tax return for the tax year that ran from 6 April 2024 to 5 April 2025.
4 mins
January 10, 2026
Listen
Translate
Change font size