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More shoppers embracing US food as Thanksgiving takes off in UK

The Guardian

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November 01, 2025

Thanksgiving was once a holiday Britons knew only from American films, but a growing appetite for US cuisine, from southern-style comfort food to pumpkin pie, is driving a surge in UK celebrations.

- Sarah Marsh

Retailers and restaurants have reported a rise in sales and bookings before the American holiday - which falls on 27 November this year - boosted by British enthusiasm for US flavours and the growing number of American expats living in the UK.

At Pipers farm in Devon, sales of turkeys and related Thanksgiving products rose 38% in the fortnight leading up to Thanksgiving last year compared with the two weeks before. The farm said it had expanded its range of turkey sizes and side dishes this year to meet what it expects will be even higher demand.

FLERE HISTORIER FRA The Guardian

The Guardian

The Guardian

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The Guardian

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