Loewe to Dior New challenge for Northern Ireland's ideas man

Jonathan Anderson, the designer who brought success, cool and viral fame to the Spanish label Loewe during his 11-year reign, has been announced as the new creative director of Christian Dior's menswear collection.

- Lauren Cochrane

Jonathan Anderson, the designer who brought success, cool and viral fame to the Spanish label Loewe during his 11-year reign, has been announced as the new creative director of Christian Dior's menswear collection. Taking over from Kim Jones, Anderson's first show for the brand will be held in Paris in June. While this is confirmation of news that fashion insiders were long aware of, it will definitely bring new buzz to Christian Dior.

Anderson, now 40, has become something of a unicorn in the industry, a designer with boundless energy and ideas who is able to create distinctive and original designs but also sell clothes.

During his time at Loewe, sales grew from €230m (£197m) in 2014 to €1.1bn in 2024, Vogue Business reported. Hits include the £2,550 puzzle bag, which has become an "it" bag over the last decade, as well as a bag shaped like an heirloom tomato, an idea traced back to a tweet with a picture of a tomato and the caption: "This tomato is so Loewe I can't explain it."