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JD Sports share price up 5% despite slump in UK sales
The Guardian
|August 28, 2025
JD Sports has revealed a slump in UK sales, amid mounting concern that brittle consumer confidence will damage retailers.
Revenues in established UK shops fell 6.1% as the leisurewear company struggled to beat strong trading last year, when it received a boost from the men's Euro 2024 football tournament and women's growing taste for sports footwear such as Adidas's Samba and Gazelle.
The company said it had invested in cutting prices online amid "tough comparatives", especially on footwear for women and children.
The sales slide in the UK in the 13 weeks to 2 August contributed to a 3% fall in underlying group sales in the period, with sales increasing only in the Asia Pacific region.
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