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IMDb changes rating system after 'review bombing' of Little Mermaid

The Guardian

|

June 02, 2023

The biggest film website in the world has said the new, live action remake of The Little Mermaid was subjected to "review bombing", with mass negative reactions posted by bots to bring down the average review score.

- Catherine Shoard

IMDb changes rating system after 'review bombing' of Little Mermaid

The Internet Movie Database (IMDb) said it had made changes to its ratings system after detecting the "unusual voting activity" on the film's reviews page.

Since its release last week, The Little Mermaid has attracted about 43,000 user ratings on the site, with an average rating of seven out of 10.

This broadly aligns with the general tone of reviews on the site, which are slightly more positive than those on sites such as Metacritic, which aggregate professional critics' verdicts.

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