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'I became obsessed' Labour's 90s feuds fascinate TikTokers
The Guardian
|August 09, 2025
This summer, TikTok has been revisiting very public, deeply personal and sometimes toxic feuds from the 1990s.
And it is not just the Gallagher brothers - another psychodrama has taken hold: the rivalry between Tony Blair and Gordon Brown.
Videos dedicated to New Labour's heyday are booming on the social media platform, posted by teens who were not even born then.
The most viral examples splice together archival footage and quotes about the era, set to hit soundtracks from current pop artists such as Chappell Roan - who was born a year after Labour won its 1997 landslide.
Montages detail the rivalry between Blair and his chancellor - peppered with fiery excerpts from Andrew Rawnsley's book The End of the Party - with the backing of songs such as Charli XCX's Girl, So Confusing and Radiohead's Let Down.
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