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Eurostar adverts for £39 fares ruled misleading by regulator
The Guardian
|November 06, 2024
The cross-Channel train operator Eurostar has been rapped by the advertising watchdog for exaggerating the number of £39 seats on sale.
The Advertising Standards Authority (ASA) ruled that Eurostar ads across Instagram and Facebook for £39 tickets from London to Amsterdam and Brussels were misleading, the second time it has censured its ads this year.
It said the only data Eurostar had supplied to prove how many such bargain fares were available showed that just 1.6% - fewer than one in 60 seats - between London and the Dutch capital were sold for £39.
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