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'Be bold and experiment' Fashion and art inspire each other at Frieze fair in London
The Guardian
|October 17, 2025
When you are at the art fair, you push the fashion to be bold and experiment - no black allowed,” says Belma Gaudio at the opening of the Frieze art fair in London.
Belma Gaudio, Osman Ahmed and Naomi Lulendo were among the art crowd at the fair's opening
(PHOTOGRAPH: SARAH LEE/THE GUARDIAN)
Gaudio is the founder of the fashion boutique Koibird and an art collector; she carries a green Hermes bag, and her own knitted co-ords have pictures of insects to make her point.
Fashion and art are familiar bedfellows but the relevance of fashion at Frieze, where over 300 galleries display works and artists ranging from Lauren Halsey to Gilbert & George show their work, has grown over the last decade.
Unlike fashion week where an invite is essential, anyone can go to Frieze - if they pay about £60 for a ticket. This “real people” factor is catnip for fashion street style.
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