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Aston Martin's 'quite exciting' scramble to get lower US tariffs pays off
The Guardian
|July 31, 2025
Aston Martin scrambled to deliver three months' worth of cars to dealers in the US within 24 hours as it rushed to qualify for lower tariffs that came into effect on 30 June.
By invoicing the whole quarter's cars on that same day it avoided having to report a sales slump that might have alarmed investors.
The operation may not have matched the drama of the James Bond films that have long featured the brand, but it "was quite exciting, to put it mildly", said Adrian Hallmark, Aston Martin's chief executive.
Donald Trump has shaken the global economy with a trade war, causing a stir in the car industry with his imposition of a 25% tariff on 3 April on top of an existing 2.5% levy.
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