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AI scouting is used to conjure the next superstar footballer

The Guardian

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January 04, 2025

The ideal midfielder is a blend of Jude Bellingham, Kevin De Bruyne, Steven Gerrard and Dani Olmo

- Robert Booth

AI scouting is used to conjure the next superstar footballer

Football coaches desperate to improve their team's performance could soon find an answer in an artificial intelligence system aimed at conjuring the next superstar.

A kind of sporting Aladdin's lamp is within reach, technologists claim, which could allow managers to simply wish for a new player with the aggression of Erling Haaland or the poise of Jude Bellingham and for an AI to suggest the perfect prospect.

A system that uses video and automated tracking to monitor the performances of almost 180,000 mostly teenage footballers around the world underpins the services of Eyeball, a digital scouting company that already has relationships with more than a dozen Premier League clubs and other elite teams in Europe and North America.

Using what it claims is the largest video database of global youth football - with players from 28 countries logged - the company says it can determine which youngsters most fit the description of current or recent top stars as defined by one of eight archetypes. These include the ideal "box-to-box midfielder", "modern No 9", "playmaking No 10" and "inverted wing-back".

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