Why does Google think I'm dead?

The world's biggest search engine built its success on returning trustworthy results but now critics Says it is getting too much wrong.

- Tom Faber

I DIDN'T KNOW I WAS DEAD UNTIL I SAW IT ON GOOGLE. When I searched my name, there it was: a picture of my smiling face next to the text "Tom Faber was a physicist and publisher, and he was a university lecturer at Cambridge for 35 years". Apparently I died on 27 July 2004, aged 77. This was news to me.

The problem was the picture. When you search the name of a notable person, Google may create what it calls a "knowledge panel", a little box with basic information taken from Wikipedia. Somewhere along the way, the algorithm had confused pictures of my face with the biography of another man who shared my name. According to his obituary, he was "a distinguished physicist with a literary hinterland".

Google provides a feedback form to resolve this type of bug. I filled it in several times, but it made no difference.

I'm not the only one who has been struggling with Google recently.

Many users are saying its principal product, its search engine, isn't working as well as it should. They claim the ingenious vehicle that has enabled us to navigate the internet's infinite scroll of information is beginning to rust and decay. That's not to mention the company's endless court battles with rival companies and world governments, or the rise of ChatGPT, which many tout as a search engine killer; even Bill Gates said last year that once a company perfects the AI assistant or "personal agent", "you will never go to a search site again".