Social media and the Narrative

TODAY, THE DIGITAL JOURNEY OF KASHMIR IS ONE OF UNITY AND ASPIRATION. SOCIAL MEDIA TRANSCENDS MERE HASHTAGS-IT'S A STAGE WHERE KASHMIRI VOICES NARRATE THEIR OWN FUTURE, IN HARMONY WITH INDIA'S BROADER VISION OF INCLUSION, SECURITY, AND DEVELOPMENT.

- SYED JAHANZHEEB

In Kashmir, social media is no longer just a platform for sharing photos and updates-it has become a dynamic space where narratives of hope, progress, and national unity are thriving.

Amidst diverse conversations, a powerful pro-India discourse has taken shape, highlighting nation-building, improved connectivity, and the aspirations of a new generation. The role of social media gained further momentum after the abrogation of Article 370 in August 2019. Within hours, hashtags trended across platforms, reflecting the sentiments of people supporting integration and development. Far from being mere orchestrated campaigns, these online discussions were driven by citizens who saw new opportunities unfolding in Jammu & Kashmir. On 6th June 2025, the inauguration of the world's highest railway bridge—the Chenab Bridge—by Prime Minister Narendra Modi marked a historic milestone in Kashmir's journey towards deeper connectivity. This engineering marvel, linking Katra to Banihal, is a symbol of national unity and a testament to India’s commitment to bringing Kashmir closer to the rest of the country. Across social media, people shared heartfelt messages of how the new rail link is going to make family reunions, education, and commerce more accessible than ever.