CM Omar

CM Omar

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activity, taxis with luggage on rooftops heading to Pahalgam, Gulmarg, and beyond.”

He stressed that the goal is not to have tourists visit Kashmir just once. “We want them to return again and again. That’s why your feedback is essential—for improving the experience, enhancing infrastructure and expanding the adventure tourism potential.”

Touching on the progress of developing nine new destinations, the Chief Minister said the government is working closely with the Government of India to develop and operationalize them. “Destinations across both Jammu and Kashmir hold immense tourism potential, and both regions will be equally promoted.”

On infrastructure and connectivity, the Chief Minister noted the popularity of the new train services to Kashmir and promised to take up the issue of capacity constraints with the Ministry of Railways. “The demand is growing, and we will explore increasing train length and frequency.”

He also underscored the importance of reopening destinations that were temporarily shut post-tragedy. “We have begun this process. It's a matter of restoring confidence—for tourists and for ourselves.”

Addressing the scope for adventure tourism, Omar Abdullah mentioned new ideas being explored in places like Betab Valley in Pahalgam and Gulmarg. “Zip-lining, mountain biking, and summer trekking could redefine these locations. We're in touch with national-level adventure infrastructure providers to bring these ideas to life.”

He also welcomed IATO’s proposal for a promotional tourism event later this year. “We look forward to sending a sizable delegation from J&K, both government and private stakeholders, to showcase the valley's offerings.”