Rama's drive to transform Cebu City

In a city marked by both promise and disparity, Mayor Mike Rama champions a clear mission: “To make the lives of the poor better, the middle class comfortable, and the rich to share.”

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This ethos anchors his ambitious urban transformation, centered on inclusive growth, affordable housing, and sustainability.

At the forefront is the South Coastal Urban Development (SCUD) -- a 60-hectare initiative aimed at providing dignified housing to 30,000 families, especially informal settlers in vulnerable areas.

Instead of abrupt displacement, Rama advocates planned, empathetic resettlement into mediumand high-rise buildings across key barangays.