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Pinoy online sellers lag behind in AI use
The Freeman
|April 14, 2025
The Philippines has one of the lowest adoption rates of artificial intelligence (AI) among Southeast Asia’s e-commerce sellers due to concerns on its usefulness and costs, according to Lazada.
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The research undertaken by Lazada in collaboration with global market research company Kantar covered 1,214 sellers from Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam in February to look at AI adoption trends, challenges and opportunities among e-commerce sellers in Southeast Asia.
The report showed that only 35 percent of sellers in the Philippines are fully embracing Al, among the lowest in Southeast Asia.
The percentage of those fully embracing the technology reached 65 percent in Thailand, 58 percent in Singapore, 54 percent in Vietnam, 42 percent in Indonesia and 32 percent in Malaysia.
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