Phl animation industry eyes growth, global recognition

The Philippines is sharpening its bid to become a larger player in the global animation industry, building on decades of gradual growth since cartoonist Larry Alcala produced one of the country's earliest animated clips on 8mm film in 1953.

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The local sector generated about US$60 million in revenue in 2024, a small but rising share of the US$413 billion global animation market, according to the Animation Council of the Philippines, Inc. (ACPI).

The industry employs more than 7,500 professionals, a workforce ACPI expects to double to over 15,000 by 2028, with total market value projected to reach US$141 million.

With expansion accelerating, the country's annual animation festival "Animahenasyon" is positioning itself as a platform to push the industry into its next phase of growth.

The 19th edition of the festival-organized by ACPI in partnership with the Center for International Trade Expositions and Missions' (CITEM) CREATEPhilippines-will run from November 24 to 26 across multiple venues in Metro Manila.