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Homegrown wine factory eyes portfolio expansion
The Freeman
|August 13, 2025
AS NEXT GEN TAKES REINS
Cebu-based heritage liquor maker Uy Masuy Wine Factory Inc., producer of the iconic Fighter Wine, is preparing for its next growth phase with plans to expand its portfolio and professionalize operations, while passing leadership to the family's fourth generation.
Founded more than a century ago by Chinese immigrant and herbalist Uy Ma Suy, the company has built a loyal customer base in the Visayas and Mindanao through medicinal tonics rooted in traditional Chinese herbal recipes.
Fighter Wine, developed in the 20th century by second-generation leader Victor Uy, remains its flagship brand and a cultural fixture in rural communities.
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