'AI is the Need of the Hour; Relevant Skills Matter'

Parents and students are searching for one clear answer: which degree leads to future-proof jobs?

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Business analytics is one of the strongest answers. It sits at the intersection of data, technology, and management, helping companies make sense of information and act on it. Artificial intelligence (AI) is now amplifying this impact, making analytics faster, smarter, and essential across industries.

But what exactly is business analytics?

At its heart, business analytics is about asking the right business question, gathering relevant data, and turning patterns into practical insights. Analysts look at the past to describe what happened, explore why it happened, predict what might happen next, and recommend what should be done.

For example, a retailer may use analytics to see why sales dipped in one region, forecast festive season demand, and adjust prices to maximise profit.

What good courses typically offer

High-quality undergraduate and master’s programmes in business analytics are designed to build both hard skills and soft skills. This is a multidisciplinary course in which students typically learn:

Business communication and teamwork: presenting insights clearly, persuading stakeholders, project management and collaborating across functions.

Programming and data: Python, statistics, SQL, visualisation, and managing data.