India's Mattress Mkt: An Overview

India's mattress market is valued at Rs 145 to Rs 160 billion in CY24 and has grown at a 7-9% CAGR since CY19, driven by rising awareness around sleep wellness and an increasing preference for branded products.

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Annual sales volume is estimated at 28 to 32 million units, indicating strong household demand. The B2C segment accounts for about 82% of the mkt value and is growing faster than institutional segments such as hospitality and healthcare. Cotton mattresses dominate the market with nearly a 60% share due to their affordability and strong penetration in tier-2 and smaller cities. Foam mattresses account for about 23% of the market and are steadily gaining popularity, while coir mattresses have lost market share following post-GST price increases. Latex, often used in hybrid designs, is the fastest-growing segment due to its superior comfort and durability.

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