Fan rivalry mars promotions

Tensions between rival fan groups escalated outside a cinema hall in Madurai after posters of Sivak art hikeyan's forthcoming film Parasakthi were torn down, highlighting the in creasingly combustible atmosphere surrounding two high-profile Pongal releases scheduled within a day of each other.

- HD Bureau

The in cident unfolded outside Ritzy Cinemas, where fans had gathered for the trailer screening of Jana Nayagan, starring Vijay. A video that circulated widely on social media shows a group of Vijay supporters ripping and flinging Parasakthi posters while standing in the queue to enter the theatre.