A luxurious legacy

Prreeti Jaiin Nainutia’s intuitive design sensibility, love for heritage, and forward-thinking approach continues to define the brand's trajectory

- Andrea CostaBir

When Prreeti Jaiin Nainutia launched Nirmooha nearly a decade ago, she set out to build more than just a fashion label — she set out to create a living, breathing homage to Indian artistry, narrated through the lens of contemporary design.

A luxury prêt brand headquartered in Mumbai, Nirmooha has swiftly carved a niche for itself by marrying the intricate legacy of traditional embroidery with modern silhouettes, earning a loyal clientele across the world. Nirmooha’s recent showcases — from Paris Fashion Week and Arab Fashion Week to over a dozen seasons with FDCI and Lakmé Fashion Week — are a testament to its growing international footprint and cultural relevance. Whether it’s the delicate cording or handembroidered textures, every piece is a bridge between the past and the present.

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