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DELHI HC RESTRAINS PATANJALI CHYAWANPRASH AD
The Daily Guardian
|November 13, 2025
The Delhi High Court has restrained Patanjali Ayurved Limited and Patanjali Foods Limited from broadcasting, publishing, or disseminating their recent advertisement that referred to other Chyawanprash products as “Dhoka” (deception).
Delhi High Court. File photo
The order came ona plea filed by Dabur India Limited alleging that the commercial disparaged its popular Dabur Chyawanprash and the entire category of similar Ayurvedic formulations.
Justice Tejas Karia, while issuing summons in Dabur India Limited v. Patanjali Ayurved Limited & Anr., held that the advertisement prima facie amounted to generic disparagement of all competing Chyawanprash brands, including Dabur, which holds over 61 per cent market share in the segment.
The Court observed that calling all other Chyawanprash “Dhoka” was derogatory and misleading and went beyond permissible puffery or comparative advertising.
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