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Zivame Opens First Franchise in Madurai, Plans Pan-India Expansion
The Business Guardian
|June 16, 2025
India's intimatewear market is undergoing a dynamic transformation, driven by rising expectations around quality, inclusivity, and convenience.
India's intimatewear market is undergoing a dynamic transformation, driven by rising expectations around quality, inclusivity, and convenience. At the forefront of this shift is Zivame -- the country's leading D2C intimatewear brand -- reshaping how women discover, engage with, and purchase intimatewear. Through a seamless blend of digital innovation and an expanding retail footprint, Zivame is setting new standards in how intimatewear is experienced across the country.
Marking a key milestone in its growth journey, Zivame inaugurated its first-ever franchise store at Vishal De Mall, Madurai, Tamil Nadu on 11th June 2025 -- a strategic entry into one of the brand's fastest-growing southern markets.
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