The Case for Dynamic Storytelling in Rich Media: Ads That Change as You Scroll

Let's be honest - most ads today don't even get a second glance.

- (Authored by Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media)

We scroll by them, skip them, or even worse, forget they were even there. In an online world where attention is the most valuable (and elusive) currency, it is clear that traditional formats no longer work. So what's working now? Ads that move with you and evolve as you scroll. Ads that tell a story, rather than simply shouting a message. This is where dynamic storytelling in rich media comes in, not as a gimmick, but as a way to connect in a smarter and more human way.

STATIC ADS ARE PHASING OUT HERE'S WHY!

Have you noticed in today's world people skim more than interact? A static ad may catch a glance but rarely capture attention.

On the other hand, interactive content provides experiences that allow for immersive and evolving storylines and narratives.

Benchmarks show that interactive content achieves twice the engagement and double the conversion rate as a passive format. In fact, 81% of marketers say that interactive formats are better at capturing attention than static formats.