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Tetro boosts circular economy with high-quality pre-loved iPhones
The Business Guardian
|March 11, 2025
India's second-hand smartphone market is expanding rapidly, driven by rising prices in the primary market and a growing shift toward sustainability—a shift that reflects the evolving consumer mindset that prioritizes value-for-money, longevity, and environmental impact over purchasing brand-new.
Tetro aims to revolutionize the circular economy space for premium lifestyle, by selling pre-loved iPhones with a 1-Year Warranty. These iPhones have no scratches, no dents, and no repair history. Every device passes a rigorous 50-point Quality Check and comes with a Verified Report from Apple, ensuring top-tier quality, transparency, and reliability.
Krishna Murari and Eashwar Mathur, the founders of Tetro, having previously built their startups and worked in high-growth startups in Bangalore like Bounce and Juspay, wanted to build a platform that elevates the experience of purchasing and owning premium pre-owned products for 100 million Indians.
They identified a potential gap: premium pre-owned devices do not have a trusted platform in India. Unlike refurbished devices, Tetro's iPhones retain all their original Apple parts, ensuring authenticity and longevity.
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