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Super League Kerala signs international partnership with Sports.com
The Business Guardian
|July 21, 2025
SEGG Media Group (Nasdaq: SEGG), the global powerhouse in sports, entertainment, and gaming, today announced its first official football league partnership in the Indian subcontinent through a major five-year commercial agreement with the Super League Kerala (SLK) valued at over Rs. 100 crore (US$11.6 million).
The signing ceremony took place today at One JLT, Dubai, marking the first official rights agreement under SEGG's rapidly scaling GXR World Sports Platform, and the first live football rights acquisition for the company's flagship Sports.com app.
The agreement establishes SEGG and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing: Exclusive international streaming rights across all territories- Integrated gaming and fan engagement products- Global sponsorship and brand activation rights- Distribution focus across the Indian subcontinent and MENA, especially targeting the vast Kerala diaspora in the Middle East, North America, and Europe.
Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a 25% increase in audience reach through Sports.com's immersive streaming platform and targeted media activation strategy.
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