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Pilgrims welcome Bajaj's 24x7 Seva Kendra at Maha Kumbh 2025
The Business Guardian
|February 27, 2025
Bajaj, India's leading consumer appliances brand, launched a 24x7 Bajaj Seva Kendra at the Maha Kumbh Mela 2025 to support pilgrims during this once-in-a-lifetime spiritual gathering.
The Maha Kumbh Mela, which stands as a once-in-a-lifetime opportunity for many has drawn millions of devotees this year, making it one of the largest religious gatherings globally. Recognising the physical and environmental challenges faced by pilgrims--long journeys, harsh winter conditions, and immense crowds--Bajaj set up the 24x7 Seva Kendra to provide a continuous supply of free hot water bags for warm compresses, powered by Bajaj Pentacle Digi Water Heaters. This was unveiled on the sacred day of Mauni Amavasya on 29th January 2025 and run by permanently stationed sevaks. Working tirelessly day and night,
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