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Nippon India mutual fund makes history with unique sound logo
The Business Guardian
|May 23, 2024
Nipp Tippon Life India Asset Management Limited (NAM India), the asset manager of Nippon India Mutual Fund (NIMF), has introduced its pioneering sonic identity, marking a significant milestone in India's financial sector.
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This innovative move positions NIMF as the first asset management company (AMC) in the country to launch its own brand sound, exemplifying its dedication to innovation and strengthening investor connections.
The creation of this distinctive sonic identity underscores NIMF's commitment to building trust and reliability in the competitive financial landscape. Crafted by BrandMusiq, a leading specialist in sonic branding, the new musical logo (MOGOSCAPE) encapsulates the core values, emotions, and persona of the organization, inspired by the trust bestowed upon NIMF by its investors.
Sundeep Sikka, the Executive Director & CEO of Nippon India Mutual Fund, expressed his enthusiasm while unveiling the sonic identity, high-forcing a sense of trust and approachability.
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