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METRO Shoes honors men redefining modern masculinity
The Business Guardian
|October 31, 2024
For far too long, progressive womanhood has been seen as a narrative that's led by women. But the modern Indian man is evolving to be an equal partner, and this campaign celebrates that.

The latest installment of 'Takes you to the new' by METRO Shoes, shows how men can break cultural and conditional barriers through the way they show up from during small, everyday moments, right up to consequential ones. In a progressive and modern relationship, the celebration of individual growth is at the forefront, with both partners actively supporting each other's personal development and independence. This commitment to personal growth is balanced by a strong sense of equality, where responsibilities and power are shared equally, free from the constraints of traditional gender roles. At the core of this dynamic is shared decision-making, ensuring that all choices, whether big or small, are made together, fostering an environment where both partners feel valued, heard, and respected. This approach reflects a partnership built on mutual trust and a shared vision for the future. The role of the man in this
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