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Meesho: 120 cr customer visits during festive season
The Business Guardian
|October 18, 2023
Softbank-backed Meesho said on October 16 that its recent 10-day "Meesho Mega Blockbuster Sale" saw 120 crore client visits. For the first time ever, Meesho held a holiday sale in conjunction with Meesho Mall, a brand's online store that boasts a threefold increase in sales over the previous year.
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"With 120 crore customer visits, categories such as home & kitchen, fashion as well as beauty and personal care garnered more than 72 orders per second. During the Mega Blockbuster Sale, Meesho saw 1.6 crore new app installs," Meesho said in a statement. The company said that 80 per cent of orders came from across the country, including cities like Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal.
The e-commerce firm said 14 lakh sellers on its platform participated in the sale with around 12 crore product listings across 30 categories. "During the festive sale, the little ones took centre stage as parents and families celebrated with an upsurge in kids' wear purchases by 114 per cent," the firm said. SoftBank-backed e-commerce firm Meesho said it witnessed a record 16 million new app installations during its flagship 'Meesho Mega Blockbuster Sale' live from October 6 to October 15.
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