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JK Tyre Expands Retail Footprint in Rural India
The Business Guardian
|May 04, 2025
JK Tyre & Industries Ltd. has launched its new retail model 'JK Tyre Steel Wheels' in Farrukhnagar, Haryana, marking the start of its strategic expansion into rural markets across the country.
The initiative is part of the company's broader rural expansion programme, targeting towns with a population of one lakh or less.
The phased rollout will begin in key states, including Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu, and Telangana, over the next three months and then expand nationwide later this year.
The Steel Wheels centres are designed to be one-stop destinations for all tyre-related needs, showcasing JK Tyre's full product portfolio across segments.
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