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INDIA SAW 80 PLUS NEW STARTUPS IN MILLET SECTOR IN PAST YEAR AND A HALF
The Business Guardian
|August 27, 2023
A significant growth of startups in the millet sector has turned the attention of the highest levels of Government to making the millet movement a mass movement in India and globally.
Engagement of younger individuals and innovation from large retail organisations have sparked a vibrant startup movement for promoting millets with India witnessing the emergence of more than 80 startups in the millet sector within the past year and a half, responsible for developing well-packaged products.
The nation’s culinary history bears witness to millets being extensively used across all cultures, states, and cuisines in India before being overshadowed by rice and wheat. Millet is also being associated with environmental responsibility, as a low environmental impact grain, especially concerning water consumption. Khader Vali, known as the Millet Man of India points to the sustainable cultivation of millets, which requires minimal water.
Denne historien er fra August 27, 2023-utgaven av The Business Guardian.
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