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How Millennials Are Redefining Property Ownership Dreams

The Business Guardian

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July 12, 2025

The Indian real estate market, notably the luxury segment, is undergoing a silent revolution, led by millennial buyers.

- TBG NETWORK

How Millennials Are Redefining Property Ownership Dreams

Termed as an "Aspirational Class," millennials aged between 25 and 40 include young professionals, entrepreneurs, and growing nuclear families who place a high premium on location, connectivity, and lifestyle enhancements.

According to a recent Magicbricks survey, these buyers, who typically have annual family incomes of more than Rs 1 crore, are enticed by luxury and price stability. With increasing financial awareness and a clear grasp of property as a vital wealth-building instrument, this class is altering the housing market based on its unique preferences for desired me-time, aspirational living, enhanced privacy, and investment goals.

For millennial homebuyers, preferences extend beyond four walls; they possess a strong inclination toward spacious layouts, wellness zones, lifestyle amenities, co-working pods, and tech-enabled security. From spa corners and reading lounges to sky decks and pet parks, these buyers are investing in experiences that offer both comfort and solitude.

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